Web design studio · B2B SaaS

Considered design, measured in milliseconds.

Premium WordPress websites for B2B software companies – designed with restraint, engineered for speed, and built by one person who answers for every pixel. PageSpeed 90+, LCP under 1.5 seconds, CLS 0. Guaranteed in writing.

B2B SaaS Web Design - Speed Guaranteed | Gavenea Studio

1.5s

Largest paint

90+

PageSpeed

0

Layout shift

Not “we aim for.” Guaranteed in your contract, measured on Google’s own tools. See the proof →

Four ways to work with me. One standard.

Whether your site needs a tune-up or a rebuild, every road ends at the same numbers.

Free Audit

Send your URL, get a written performance audit in 2 business days. Honest verdict, no call.

Speed Optimization

$2,500 fixed. PageSpeed 90+ guaranteed in 10 days, or you don’t pay.

Custom Web Design

From $8,000. A site built around your message and Google’s stopwatch.

Growth Package

Your website as a subscription: built, then improved every month.

Written-first. 100% async. No calls.

Every question, every decision, every revision happens in writing. No video calls, no scheduled meetings – just thought-through answers, documented, with a reply within one business day. It sounds unusual until you experience it. Then most clients tell me they can’t go back. We’re built for teams that ship, not for teams that meet.

One person. One name on the work.

I’m Sorin Gavenea.

I’ve built websites since 2001 – for twenty-four years, on my own projects, with no corners cut because there was no reason to cut them. In 2025 I brought that standard to companies tired of agencies that promise fast and deliver slow. When you write to this studio, you reach me: the person who reads your brief, designs your site, writes the code, and answers your emails.

Let’s build something that lasts - Sorin Gavenea - Gavenea Studio

Built for B2B software. On purpose.

SaaS platforms, developer tools, technical products with a serious buyer – primarily in the US, and across the UK, Canada, Australia and New Zealand. One focus, done repeatedly, is how the work stays sharp and the guarantee stays possible.

No e-commerce, no online stores – if you sell through a cart, I’ll gladly point you somewhere that fits better.

Find out where your site stands.

The best place to start is the free audit – two minutes for you, two business days for me. You’ll see exactly how your site performs and what to do about it, in writing, before you spend a dollar. Or tell me what you’re building, and you’ll hear back within one business day.

Our Latest Insights

Editorial illustration representing a disciplined WordPress build for a funded SaaS startup

WordPress for SaaS

gavenea·
Is WordPress good enough for a funded SaaS startup? Yes – but only when it’s built with discipline. The honest version: where WordPress’s bad reputation really comes from, what it genuinely gives a funded SaaS, where it’s the wrong call,…
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Editorial illustration of the core B2B SaaS website pages arranged as a lean sitemap

B2B SaaS website pages

gavenea·
A B2B SaaS website needs 7–10 core pages: home, product, pricing, proof, about, contact, legal. More pages usually mean less conversion, not more. The page-by-page map, the pages you can safely skip, the two-click test, and the point where adding…
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Editorial illustration comparing a surface refresh with a website rebuild on new foundations

Website Rebuild or Refresh

gavenea·
A refresh fixes the visible layer – visuals, copy, a slow page. A rebuild replaces the thinking underneath. Choosing wrong is expensive in both directions. Here are the five signs your SaaS website needs rebuilding, the signs a refresh is…
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Editorial illustration of a clear path to action representing B2B SaaS website conversion

B2B SaaS Website Conversion

gavenea·
The average B2B SaaS website converts 2–5% of visitors. The top 10% convert at 8–15% – on the same traffic. The difference isn’t luck or ad spend: it’s message clarity, buyer-led structure, specific proof, low friction, and speed. Here’s what…
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Editorial illustration of the three Core Web Vitals explained: loading, responsiveness and layout stability

Core Web Vitals explained

gavenea·
Core Web Vitals are the three numbers Google uses to grade how your site feels to real visitors – and as a SaaS founder, you don’t need to be technical to understand them. Plain-language explanations of LCP, INP and CLS,…
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Editorial illustration of a slow website leaking SaaS signups from a conversion funnel

Slow Website SaaS Signups

gavenea·
A slow website doesn’t announce itself – no error, no complaint. It just quietly sheds signups at every funnel stage while you see only the conversions you got, never the ones that left. Here’s the real cost of slow speed…
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