Considered design, measured in milliseconds.
Considered design, measured in milliseconds.
Is WordPress good enough for a funded SaaS startup? Yes - but only when it's built with discipline. The honest version: where WordPress's bad reputation really comes from, what it genuinely gives a funded SaaS, where it's the wrong call, and why the platform is rarely the thing that decides whether your site succeeds.
A B2B SaaS website needs 7–10 core pages: home, product, pricing, proof, about, contact, legal. More pages usually mean less conversion, not more. The page-by-page map, the pages you can safely skip, the two-click test, and the point where adding pages actually starts paying.
A refresh fixes the visible layer - visuals, copy, a slow page. A rebuild replaces the thinking underneath. Choosing wrong is expensive in both directions. Here are the five signs your SaaS website needs rebuilding, the signs a refresh is enough, and the 70% rule for deciding.
The average B2B SaaS website converts 2–5% of visitors. The top 10% convert at 8–15% - on the same traffic. The difference isn't luck or ad spend: it's message clarity, buyer-led structure, specific proof, low friction, and speed. Here's what the data says actually moves the number, and what quietly doesn't.