gavenea

gavenea

Sorin Gavenea, founder of Gavenea Studio. Builds fast, conversion-focused websites for B2B SaaS companies. gaveneastudio.com

llms.txt: Do You Need It

Editorial illustration of an llms.txt file being bypassed by AI crawler activity

Do you need llms.txt in 2026? For a B2B SaaS marketing site, almost certainly not: Google confirmed it doesn't use it for Search, and ~97% of llms.txt files get zero AI-crawler requests. The honest verdict, the narrow case where it genuinely helps (developer docs), and where your time actually pays off instead.

Structure a Blog Post So AI

Editorial illustration of a single quotable passage being lifted from a blog post by an AI engine

AI engines don't summarize your post — they lift discrete passages that answer a question cleanly, and they can only lift what you've made liftable. How to structure a blog post so it gets quoted: lead each section with a 40–60 word answer, use question headings, write self-contained claims, back them with attributed facts, and add FAQ schema.

Website Slow on Mobile

Editorial illustration showing a website heavy on a phone but light on desktop

Fast on desktop, slow on mobile? The same page runs under harsher conditions on a phone — weaker processor, less memory, slower network. Desktop hides the problem; mobile exposes it, and Google grades you on mobile. The real culprits in order of impact, and how to fix each one without a rebuild.

B2B SaaS Website Redesign

Editorial illustration of a seven-stage B2B SaaS website redesign process

A B2B SaaS website redesign works best as seven stages in order: define the goal in numbers, audit, clarify positioning, map structure, design and write together, build for speed, launch and measure. The full process, what happens at each stage, and why skipping to design is the mistake that dooms most redesigns.

SaaS Pricing Page Design

Editorial illustration of a three-tier SaaS pricing page with one recommended plan highlighted

Your pricing page carries your highest-intent traffic — and it's the page SaaS teams most often get wrong. What actually works: show the price, three clear tiers, one recommended plan, scannable features framed as outcomes, and a risk-reducer. Plus the well-intentioned patterns that quietly cost conversions.

SaaS Homepage 5-Second Test

Editorial illustration of a SaaS homepage hero built to pass the 5-second test

A SaaS homepage passes the 5-second test when a stranger can say what you do, who it's for, and what to do next — in five seconds, without scrolling. The above-the-fold structure that passes, the six mistakes that fail it, and a repeatable process for writing a homepage that orients a buyer instantly.

Choose Web Design Studio B2B SaaS

Editorial illustration of a five-point checklist for choosing a web design studio for B2B SaaS

A beautiful portfolio proves a studio can make things look good — not that it can make your site convert. How to choose a web design studio for your B2B SaaS: the five things to evaluate in order, the exact questions to ask, and the one reframe that simplifies the whole decision — accountability over polish.

Async Web Studio

Working Async with a Web Studio: What It's Like

Working async with a web studio means the project runs in writing rather than in meetings — you contribute on your own schedule and every decision leaves a record. What that looks like day to day, why it fits busy SaaS founders, the honest trade-offs, and how to tell if it's right for you.

AEO vs GEO vs SEO

Editorial illustration of AEO, GEO and SEO as nested layers of one visibility system

SEO optimizes for ranking, AEO for being the answer, GEO for being cited inside AI responses. Three layers of one problem — not three competing strategies. What each term actually means, the ~80% that overlaps, the 20% that genuinely differs, and how a B2B SaaS team should allocate effort.

Get Cited by ChatGPT Perplexity

Editorial illustration of multiple sources converging, representing how AI engines cite through consensus

AI answer engines don't rank links — they build consensus and lift passages. To get cited by ChatGPT and Perplexity you need crawler access, citable structure, and corroboration off your own site. The mechanism, the five steps, and the ten-minute exercise that shows what AI already says about you.