Considered design, measured in milliseconds.
Considered design, measured in milliseconds.
Core Web Vitals are the three numbers Google uses to grade how your site feels to real visitors - and as a SaaS founder, you don't need to be technical to understand them. Plain-language explanations of LCP, INP and CLS, the passing grades, and the one question to ask your team.
A slow website doesn't announce itself - no error, no complaint. It just quietly sheds signups at every funnel stage while you see only the conversions you got, never the ones that left. Here's the real cost of slow speed for B2B SaaS, the data behind it, and how to find your leak.
A perfect PageSpeed score feels like a win - but it's lab data, and Google ranks you on something else: field data from real visitors. Here's why a 100 can still fail Core Web Vitals, what the two numbers in PageSpeed Insights actually mean, and which one to trust.
A real website performance audit isn't a Lighthouse screenshot. It's a diagnosis: which pages fail Core Web Vitals, why each one fails, and the prioritised fixes that will actually move your real-world speed. Here's exactly what a thorough one includes - and what it leaves out.